SELF MADE / 2 January 2025
Branding That Connects: Building Your Avatar and Voice for Impact
We are Jessica Green & Natasha Roberson
As they bring you straight-shooting, strategy-packed episodes that cut through the noise and give you the tech tools and insights you need to level up. From automation hacks to social media sales, The Digital Shift™ helps you master the digital game to grow smarter, not harder.
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In this episode of The Digital Shift™, Natasha Roberson interviews Jess Green on the foundational topic of branding. Together, they dive deep into what it takes to define your customer avatar and craft a brand voice that resonates with your audience.
Jess shares her insights on why targeting the right audience is essential, how to avoid common pitfalls, and how technology like ChatGPT can revolutionize the way you connect with your ideal customer.
This episode is packed with practical advice and actionable steps to help entrepreneurs, network marketers, and business owners create a brand that not only attracts but also converts. If you’ve ever struggled to figure out who you’re talking to or how to communicate your message effectively, this is the episode for you.
What Is a Customer Avatar? Understanding its role in branding.
The Importance of Specificity: Why you can’t target everyone and expect results.
Common Mistakes: Avoiding the trap of wide-net marketing.
Messaging that Converts: How to align your voice with your avatar’s needs.
Tech for Branding: Using tools like ChatGPT to refine your messaging.
Beyond Products: How to create a brand for attracting business partners.
Consistency and Review: How often to revisit and update your avatar.
The Conversion Impact System: Leveraging the Self Made Hub to nurture and scale.
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