SELF MADE / 20 February 2025
Crafting the Perfect Customer Journey: Building a Comprehensive 14+ Point Experience from Lead to Loyal Customer that we coined The 14 Point Conversion Impact System by SELF-MADE
We are Jessica Green & Natasha Roberson
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In this episode of The Digital Shift™, Natasha Roberson walks you through the blueprint for creating a 14+ point customer journey that transforms leads into loyal customers and advocates.
From the first touchpoint to long-term retention strategies, this episode dives into the power of intentional customer experiences.
Natasha shares the critical steps for mapping out your customer’s journey—from awareness and consideration to conversion, retention, and advocacy. Along the way, she provides actionable advice on using automation, email campaigns, and follow-ups to nurture relationships while saving time and scaling your business.
If you’re ready to create a seamless, value-driven experience for your customers, this episode is your ultimate guide to success.
Understanding the Customer Journey: Breaking down the stages from awareness to advocacy and why each is critical to long-term success.
The 14+ Point Experience: How to map out meaningful touchpoints to guide your customer from lead to loyal advocate.
High-Value Automations to Implement:
1. Welcome Sequences: Captivate new leads and build trust with immediate engagement.
2. Follow-Up Campaigns: Turn “interested” leads into buyers with consistent nurturing.
3. Retention Workflows: Keep customers coming back with timely updates, offers, and engagement.
The Role of Automation in Scaling: Natasha explains how automation bridges gaps, saves time, and enhances your ability to provide a seamless customer experience.
Real-World Application: Examples of businesses successfully implementing the 14+ point journey and the results they’ve seen.
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